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This site thechipwizard.co.uk has the following in the site, "Minor Cosmetic Car and Bike Paintwork." We noticed that the webpage also stated " Scratches and paintwork damage to your car is unsightly, upsetting and devalues your vehicle you need someone you can trust to repair the damage without charging a small fortune." It also stated " The Chip Wizard have the expertise to repair your paintwork to its original condition or better! Give us a call, or call in to see our workshop in Ollerton, Nottinghamshire, and take a look at our portfolio of work and let us assure you that your vehicle is in safe hands." The header had car body repair as the highest ranking keyword. It was followed by body repairs, repair, and car which isn't as ranked as highly as car body repair. The next words the site used was body. smart repairs was also included but will not be understood by search parsers.